å Ұ
ϴ ó ڱ⸶á Ǵ Personal Marketing ̸ ڱ ڽ ȸ ӿ ϴ ħ ڸ ϰ ִ ̴. ŸԵ ٽ ǹ̴ ä ϸ θ ξ ⼼ ΰ ִ 쵵 ʴ. 濵а ̱ Indiana University Kelley School of Business MBA ڴ ǰ ûӸ ƴ϶ ÿ ´ Ǿ Ѵٴ å .
å ǰ ⺻ ͽ(Marketing Mix; ǰ Ʈ ȹ, , ) ̺ ǥ(Market Goal) , Ǿ ϴ Ͻ ֻ ǥ(Master) Ϸ ÿ Ͽ ֱ ȣ ϴ ÿ ̲ Ͽ.
ǥ å ڰ ϰ Ӹӿ 鼭 ڱ Ȯ ϰ, ȸȰ Ȱ ũ ǥ Ģ ̸ ̶ ̸ Ʒ ϰ õ ֵ, å Ӹ ӿ Me-Marketing ̵尡 Ǵ ̴.
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Part 1. ڱ⸶ ؾ ϴ
Ch 1. ڳ, S 濵а ̱ MBA ڱ⸶ ϴ°?
Ch 2. ǰ ִ ܾ, ǹ ǵƺ
Part 2. λ ͡ ִ°?
Ch 3. Me-Marketing ⺻
Ch 4. , λ 嶯 ãҴ°?
Ch 5. SWOT м ڽ ľ϶
Part 3. ǰ Ʈ ϱ
Ch 6. Market Goal - ȸ ȸ ̻
Ch 7. Product Concept - Լ ݰ 簡 ΰ
Part 4. ȱ
Ch 8. - ӿ ħ ΰ
Ch 9. - ãƶ
<ǻ >
̶ ϰ ٷ ִ. ִ , , ִ ֱ ϴ. , , R&D, Ϲ μ ִٰ úμ Ǹ κ (), ڸ ̵ . Ƣ ̵ ڳ ¥ μ úμ Ѵ. TV Ȥ Ķ Ի ȸ翡 õ á Ͽ ȸ縦 ǿ . ̶ úμ ٹ ̷ ǼҸ ̴.
? =̶ ϱ ̴. ٵ ȫ ð ϴ. TV Ź ִ¡ Ѹ , TV ų ϴ , ǰ ̸ , Ÿ ൿ ̸ ȹϴ , ̷ η ̴. , ִٰ ְ ڱ ڽ ÿ ϰ ִٰ ְڴ°?
ÿ ְǰ ̹ ̷ ȭ ƴϴ. R&D μó ִ ϴ μ顯 ϰ ȸdz ּϰ ڿ ì Ϻϴ. å ڵ ߿ Ư , , ִ е̶ ǿ ؼ Ͻ ̴.
̱ MBA å ڰ ϴ 6Ⱓ н 16Ⱓ ȸ翡ǡ Ͽ Ͽ ϴ ´ .
- 忡 () Ƶ鿩 ֵ () Ƴ ()̴.
- ̷ ΰ ȭӰ õǾ ־ Ⲩ, , Ƶ ִ. ̷ ΰ õǾ ¿ ⸸ ϸ Ƶ ɼ . ̰ ̴.
- ִ ƴϰ ̴.
- ż ȱ¡ å̳ Ӽ ƴϴ. ̷ Ǹ ¼ 쿬 ѹ ־ ̻ ȸ ų . ̰ ٷ ǰ߰ ꡯ ̴.
- óСִ å ƴϰ ȤϿ ֵ ̲ ̵̴.
ǹ̰ ̷ٸ ÿ µ ٸ Ǿ Ѵ. ̴ ̰ ̰ ٸ . ÿ ġ ìܾ ϴ ٽ ؼ Ⲩ ֵ ¥ ̴. ٸ 翬 Ʒ ٽ Ǿ Ѵ.
- κ ƾ ϴ ̾ ؾ Ѵ.
- 桯̾ ϰ 桯 屸 Ư¡ ִ ľؾ Ѵ.
- Ⲩ ϱ Ͽ Ư ߾ ؾ Ѵ.
- Ư ֵ ؾ ؾ Ѵ.
- ϴ ϰ, Ǵ ϰ ϴ ߰Ͽ Ͽ Ѵ.
ó 츮 ȸ ǰ ϰ ϰ ٽ ϴ. ̷ ߿ ⰣǾ ִ ϴ ̾߱͵ ٸ ó å ϴ ̾߱͵ 繵 ٰ ? ٸ å ڰ 16Ⱓ ̷μ Ͽ Ӻ Ͻ ʸ ڽ Me-Marketing( Ӻ ִ) ϸ鼭 ij å ̴.
۰ Ұ
: Ѽ
б 濵а(л) ϰ ̱ Indiana University Kelley School of Business MBA Ͽ. Z, LGڷ Ӹ ƴ϶ ٱ ó ٹϸ ģ پ ǹ Ͽ, ̷ ǹ Ҵ ǿ ÿ ǽ 귣û Brand Story & System âϿ ϰ ִ. ð 귣 ο Ű ϰ ִ.
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